If you sell products to consumers and plan on using folding cartons to package them, it's important to design them strategically. They will then move off the shelves like you want them to. You don't have to be a design expert to have success either. These tips can make the design process easier to approach and complete.
Take a Less is More Approach
A lot of business owners get in the mindset of wanting to add as many details as they can. Then when they finish, their folding cartons don't make that much sense compared to the products going inside them.
With folding carton design, sometimes less is more. Using fewer elements and focusing on making these elements perfect is a great approach. Your designs will come through more effectively and make more sense to customers that pick up your folding cartons off the shelves.
Use the Right Mix of Colors
The color scheme you go with has a huge effect on the aesthetics of your folding cartons, and it's an element you want to get down perfectly as to not confuse potential customers.
If your company already uses particular colors, then keeping the same scheme will create a uniform message and help build your company's brand. If your company doesn't have pre-selected colors, then consider going with bold options.
Vibrant colors like blues and reds can really jump off the shelves, making consumers notice your folding cartons as they pass by.
See What Folding Cartons Have Been Successful
It can be difficult figuring out what direction to go in if you don't have prior experience designing folding cartons. Luckily, there are plenty of inspirational sources that you can use. For instance, you can see what other companies did with their folding cartons.
You can look at different products and see what elements worked out the best. It may be a unique graphic in the center of the folding carton or a particular font for the wording that really makes a statement.
Write down elements you find effective and consider incorporating them into your own company's folding cartons. They can then stand out amongst the pack.
Whether you're selling electronics or jewelry to women, how you package your products is important. Folding cartons are the go-to option for a lot of companies today because of their limitless design potential. If you approach this design process with patience and the right insights, you can create something truly special for your company and customers.